Juceani was created out of a family’s dedication for diamonds. A passion that started more than 100 years ago.

 

Being the fourth generations of a diamond family, our desire is to create an unforgettable experience for people who are buying diamond jewelry. The Barsamian family has a long lasting relationship with the diamond industry as their roots go all the way back to 1907. Ever since they have carried out their reputation by providing an everlasting allegiance to their craft. 

Juceani has access to an extremely wide range of diamonds that caters to every occasion. 

 

The four generation of the Barsamian Family, starting in 1907.

The Armenian and Barsamian Legacy

In the beginning of the 20th century, many Armenian families were deported. During those five years of an incredibly dark period, they had no choice but to leave their home forever with all their wealth. Similar to what happened to the jewish community during the second world war, Armenians had to flee with all their fortune, gold buttons, and diamonds which they hid in their pockets.

Vahram Barsamian, second generation of the Barsamian family, founded Barsamian Diamonds in Antwerp. Once he established a new home base, he decided to get a diamond for each grandchild every year for their birthday. He felt that giving beautiful stones were paramount in advancing his kins future. After a few years of collecting stones, he wanted the younger generation to create their own jewelry or keep them as a relic to represent their family’s tradition. 

“Juceani’s goal is to bring our grandfather’s tradition into a worldwide product”
— Cedric B.

JU · CE · A · NI

Due to our devotion to the industry, and honor to our family, the name Juceani is a combination of all the Barsamian siblings,  which to them represents an unbreakable united entity.

Julie
Marketing and Design

Belgium

Cedric
Operations and Sales

Hong Kong

Alexandre
Sales Executive

Belgium

Nicolas
Business Development

Belgium

 

Associates & Staff

Benoit Stroobants
Brand Ambassador, Belgium

Ester Human
Head of Design
& Production

 

Anthony van der Donckt
Sales, Hong Kong